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Martin Hellich
Global Head of Innovation
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Profile
Join date: Dec 4, 2024
Bio
Martin Hellich serves as the Global Head of Innovation at DVJ Insights, partnering with clients to drive the commercial success of their innovation initiatives. With innovation at the core of his expertise, Martin also leads efforts to advance the field of innovation research, continuously pushing boundaries to deliver cutting-edge solutions. Combining his enthusiasm for research, analytics, technology, and consulting, Martin collaborates with specialists to develop tailored solutions and practical recommendations for businesses. He enjoys bringing together diverse expertise to address challenges and uncover opportunities. With nearly 25 years of experience in various roles across professional services, Martin regularly shares his perspectives through publications and industry events, contributing to discussions on innovation and related topics.
Email address
martin.hellich@dvj-insights.com
Posts (8)
Feb 18, 2025 ∙ 4 min
Are Benchmarks and Diagnostics in Pack Research Dead?
It's The Looks Stupid While inner values often take precedence over physical appearance—especially in the long run—it’s not a question of...
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Jan 28, 2025 ∙ 6 min
Closing the Gap Between an Abundance of Innovative Ideas and Limited Resources to Manage
The Explosion of Ideas "Everything that can be invented has already been invented." This famous quote—although mistakenly attributed to...
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Dec 16, 2024 ∙ 3 min
Balancing demand and supply in White Space Seeking
Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...
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Nov 11, 2024 ∙ 4 min
Closer to the people – How to improve the validation of Jobs-to-be-Done
Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...
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Oct 15, 2024 ∙ 3 min
In search of a profitable path – Why volumetric models should also consider strategic options
Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...
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Aug 12, 2024 ∙ 3 min
Fit for purpose – How to write the best concept while balancing the need for standardisation
The importance of concept stimuli in innovation research Henry Ford famously stated: “If I had asked people what they wanted, they would...
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Jul 12, 2024 ∙ 3 min
Managing complexity – Ways to professionalise the tactics of portfolio management
For product or category managers navigating the competitive landscape, the experience can indeed feel like a balancing act, caught...
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Jun 20, 2024 ∙ 3 min
Bringing the demand side into the equation
Innovation is a crucial driver for brand growth as it fosters differentiation and helps businesses stay competitive in a dynamic market....
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