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Jori van de Spijker
Global Head of Brand & Communications
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Profile
Join date: Dec 3, 2024
Bio
Jori van de Spijker is Global Head of Brand and Communication at DVJ Insights, leading the business globally in that domain. In his role, he works with global and local brands and provides senior consultancy in the field of brand, media and advertising. He has a great passion for research and topics such as digital transformation, consumer psychology, the role of new media in the media mix and innovation. Besides his work at DVJ Insights, Jori is a member of the Board of Advisors of SWOCC. In 2021, Jori was named Insights Professional of the Year by the MOA in the Netherlands.
Email address
jori.van.de.spijker@dvj-insights.com
Posts (8)
Mar 5, 2025 ∙ 5 min
Unlocking the secrets of OOH advertising: how smart content and use of context enable optimal impact
Out-of-home (OOH) advertising has long been a powerful tool for brands looking to make an impact in the real world. Despite its...
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Feb 18, 2025 ∙ 3 min
Global or Local?
Why Marketers get Cross-Country Advertising Wrong Marketers Love the Idea of a Global Campaign—Consumer, Not so Much Every global...
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Dec 2, 2024 ∙ 4 min
Consistency and Distinctiveness: The Balancing Act of Great Advertising
As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...
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Sep 30, 2024 ∙ 3 min
The vanity of long video ads in a 1.8-second world
It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...
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Sep 11, 2024 ∙ 4 min
Leveraging AI in pre-testing: Using predictive AI for enhanced ad testing
In today’s dynamic advertising landscape, companies are constantly seeking innovative ways to improve their ad testing processes. At DVJ...
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Sep 4, 2024 ∙ 3 min
Beyond the basics: Why do top marketers never stop learning?
One of the most fascinating aspects of my work is that I get the opportunity to speak with a wide range of advertisers, giving me a...
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Jul 15, 2024 ∙ 3 min
AI in market research: Evolution or revolution?
In today’s market research landscape, attending a conference without encountering a presentation on AI is akin to embarking on a quest...
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Jun 20, 2024 ∙ 3 min
The real danger of wear-out: Stopping too early
“Is our commercial experiencing wear-out?” is a question I come across often. The threat of wear-out is something that concerns...
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