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DVJ Research Group

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Join date: Nov 16, 2023

Posts (291)

Apr 7, 20252 min
DVJ Insights opens new office in Norway
London, 7 April 2025 - The fast-growing market research agency DVJ Insights has also opened an office in Norway to support their Nordic...

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Apr 4, 20254 min
Jörg Heinemann - Otto
As a subsidiary of the Otto Group, one of the world's largest retail and e-commerce companies, Otto is a leading e-commerce platform...

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Feb 4, 20255 min
Generational Differences in Television Advertisement Engagement and Avoidance
Blog by Claudia Polimeno Since the first television commercial aired in 1941, TV advertising has played a central role in shaping...

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Jan 31, 20254 min
Marloes van den Berg – Jaarbeurs
Jaarbeurs, based in Utrecht, Netherlands, is a renowned venue for trade fairs, congresses, and events, attracting over 2.4 million...

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Jan 17, 20255 min
Laurence Allen-Ruthven - Unilever
In today’s evolving media landscape, Unilever is exploring innovative ways to strengthen brand growth through a balanced and data-driven...

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Jan 10, 20256 min
Caroline Henneman – PassaSports
P assaSports is on a mission to become Europe’s leading online sports specialist. Born from the merger of two e-commerce companies, it...

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Jan 3, 20255 min
Jicky von Bechtolsheim & Mike Bödger – WallDecaux
WallDecaux is a premium supplier of OOH advertising in Germany. The company is strongly expediting digitalisation and innovation of...

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Dec 29, 20242 min
DVJ Insights appoints Léonie Koning as Global Commercial Director
London – December 30th, 2024 – DVJ Insights, the leading Marketing Research and Analytics Agency for Brand Growth, announces the...

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Dec 20, 20244 min
Frank Jobse – Unilever
In a world where data-driven decision-making is becoming the standard, Unilever is pushing forward with ambitious initiatives to...

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Dec 12, 20246 min
Vera Donner-Sander – Semper idem Underberg AG
Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter,...

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Dec 5, 20244 min
Dr. Patrick Riedemann – BSH Hausgeräte
Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the...

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Nov 28, 20245 min
Ashwien Bisnajak - Unilever
In an insightful discussion on Unilever’s approach to market growth and promotions, Ashwien Bisnajak, Consumer and Market Insights Lead...

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Nov 27, 20241 min
DVJ Insights welcomes Job Verhoeve as Consultant, strengthening expertise in research and media
Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team,...

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Nov 26, 20245 min
Steffen Saemann - Tchibo
Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia,...

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Nov 21, 20245 min
Jeroen Provoost - Verstegen
Verstegen, a well-established Dutch family business since 1886, is known for its high-quality herbs, spices, marinades and sauces which...

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Nov 14, 20244 min
Michael Jansen - Zehnder
In an insightful conversation with Michael Jansen, Head of Marketing Ventilation Solutions at Zehnder, we explore how this leading brand...

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Nov 4, 20243 min
DVJ Insights wins FD GAZELLE for the 7th consecutive year
Utrecht, October 17th 2024  – DVJ Insights has received the FD Gazelle for the 7th year in a row, meaning 10 years of consecutive growth...

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Oct 31, 20244 min
Arthur Gerritsen - Uitgekookt
Uitgekookt is a leader in fresh, ready-made meals, and has successfully positioned itself as a solution for time-conscious consumers...

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Oct 29, 20249 min
Be ‘aware’ of Integrated Advertising Mix Planning
Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors...

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Oct 29, 20244 min
Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness
Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...

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Oct 24, 20244 min
Yasushi Kusume – IKEA
Innovation and brand growth are vital to long-term business success, especially in a competitive global market. In our recent interview,...

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Oct 17, 20246 min
Otto van der Harst - Stichting Reclame Code
Established to promote responsible advertising practices, the Stichting Reclame Code (SRC) creates and enforces the Dutch Advertising...

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Oct 10, 20245 min
Arno Meijerink - ACE | IM Lounge
In the ever-evolving world of media strategy, staying ahead of the curve means embracing innovation, creativity, and data-driven...

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Oct 3, 20244 min
Barbara Semlitsch - Warsteiner
In the ever-evolving world of fast-moving consumer goods, staying relevant requires more than just maintaining a strong market...

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