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Adrian Sanger
Global Head of Shopper
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Profile
Join date: Dec 4, 2024
Bio
Adrian Sanger is a seasoned leader and innovator with over 25 years of experience in the Data and Insights industry. As the Global Head of Shopper at DVJ Insights, he works closely with global and local brands to develop impactful Shopper solutions. Before joining DVJ Insights, Adrian held senior roles at dunnhumby, Nielsen, and GfK. At dunnhumby, he established the research function and pioneered the integration of loyalty data with research panels for Tesco and its CPG partners. At Nielsen, he developed a research offering for the London Olympics and introduced innovative in-the-moment research capabilities. During his time at GfK, he led the Consumer Panel and Shopper Ad-hoc business, transforming data processes and launching new solutions for in-store and at-shelf shopper measurement. A regular conference speaker and writer, Adrian is also a member of the MRS Delphi Group and the MRS Professional Standards Board, reflecting his commitment to advancing research excellence and professional standards.
Email address
adrian.sanger@dvj-insights.com
Posts (9)
Feb 18, 2025 ∙ 4 min
From Browsers to online buyers
Reducing Friction in Online Shopping Shopping online should be easy. You find what you want, click a few buttons, and it’s on its way to...
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Jan 14, 2025 ∙ 3 min
The Great Retail Reset
New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...
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Dec 9, 2024 ∙ 4 min
The Answer is in the Data!
AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...
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Oct 7, 2024 ∙ 6 min
AI on the aisle
You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...
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Aug 26, 2024 ∙ 4 min
Click, shop, repeat
We’ve all noticed it—whether managing finances or shopping for the latest fashion, the convenience of digital channels has become hard to...
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Jul 18, 2024 ∙ 3 min
Promotion addiction: will we ever break the habit?
We hosted the 8th edition of our annual Brand Growth event recently. This year’s Brand Growth Event was a big success, sharing...
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Jul 12, 2024 ∙ 4 min
AI see you: Enhancing shelf visibility
When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand...
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Jul 2, 2024 ∙ 4 min
The unstoppable growth of in-store media in retail
Retail media is a big business. Within the very wide definition of what’s called Retail Media, leveraging the opportunity in the physical...
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Jun 20, 2024 ∙ 3 min
Unpacking success: Opportunities in pack testing in 2024
Pack testing is a vital tool for companies in the packaged goods sector, serving as a crucial step in understanding how consumers will...
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