Jori van de Spijker nominated for Insights Professional of the year 2021

For the second consecutive year, Jori van de Spijker has been nominated for the MOA Award Insights Professional of the Year 2021, agency side. The nominees are seen as pioneers in areas such as behavioural influence and change, brand and communication research, innovation, view on data and the adaptation to strategy.

Jori joined DVJ Insights in October 2018. Since January this year, he has been leading the business in the Netherlands as Managing Consultant. In his role, he works with global and local brands and provides senior consultancy in the areas of brand, media, and advertising. He is also a member of the SWOCC Board of Advisors.

jury report MOA

“A familiar face to the jury. Last year he was also nominated for the title insights professional agency side, and this year he has been nominated once more. And for good reason! Jori is a researcher in heart and soul and works with great passion at DVJ Insights, where he is responsible for innovation in the field of brand and communication research. He is involved in several innovation projects within DVJ, such as measuring brand strength in different CategoryEntryPoints and exploring applications of machine learning on unstructured, qualitative data. He draws inspiration not only from his daily work with clients, but also from the academic world. Jori is an ambassador for the field: he is a speaker at various conferences, gives guest lectures at different universities and shares insights through blogs, whitepapers, and articles. Clients praise him for his ability to think along with them and his knowledge, which he conveys with verve. Will he be able to realise his dream this year and obtain the title Insights Professional 2021?”

The winners of the MOAwards 2021 will be announced on the 1^st of July during the award ceremony in De Hallen Amsterdam.