Global Marketing Study
DVJ Insights’ Brand Growth Study blends quantitative research, surveying 2,000 marketing professionals across Europe and the US, with qualitative insights from hundreds of annual interviews with CMOs, Insights Managers, and Marketing Specialists on brand growth strategies.
The 2024 Brand Growth study
The theme for this year is the role of Promotions in Brand Growth. You can expect a comprehensive exploration of how promotions contribute to both short- and long-term brand success, featuring highlights from the latest Brand Growth Study, based on insights from over 2,000 marketing professionals across Europe and the US, as well as expert perspectives from leading academics and practitioners. Through keynote sessions and interviews, you’ll gain actionable strategies to integrate promotions into a winning brand strategy and ensure sustained growth.
If you’re interested in the report results, please contact a DVJ colleague. DVJ Insights also regularly organises sessions to share winning strategies and insights from both qualitative and quantitative Brand Growth studies. These sessions are hosted in our offices in Utrecht, London, Helsingborg, and Hamburg, but can also take place in-house or online.
Study 2023: CSR
Last year’s study dived into the role of marketing in CSR and how successful marketers contribute to the CSR initiatives or strategy of the firm. We compared the industries and recognised the ‘winners’ (best-performing companies) and what sets them apart.
The study’s goal was to provide unique learnings on how to include CSR into business strategy and how marketers can support the growth of the brands.
The study was conducted among more than 2,300 marketers and more than 3,000 consumers in Europe.
Study 2022: The Moment of Truth
This study shared how marketers define the Moment of Truth and what are the most important KPIs and drivers for Brand Growth. But it also looked at the differences and similarities between B2B and B2C, and what sets the ‘winners’ (best-performing companies) apart from the companies that perform less well.
The study’s goal was to provide brands with unique learnings on how brands grow, insight into the Moment of Truth and what practitioners can do to win the hearts and minds of consumers and share key ingredients for a winning brand strategy.
Study 2021: Data-driven decision making
This study dived into the role of Data-Driven Decision Making in Brand Growth. The research was conducted among 2,000 marketers and insights managers across 10 countries in Europe.