Generation Swipe
Published on 20 09 2019Research is a profession that should be carried out by experts. The biggest threat to quick and cost-efficient research is that the quality is almost always suffering. DVJ wants research to remain good. Even when it is quick and against low cost. For this reason, we regularly share examples of mistakes and best practises in the market. We share our thoughts and possible solutions to improve research. By following these tips, we can make research better.
If you look at the past 10 years, we can conclude that mobile phones have changed our lives. It not only influenced our personal lives, but it also changed business. Nowadays we spend an average of 2 hours a day on our mobile phones. For us, as researchers, it keeps us challenged to keep on top of these developments and integrate research with the latest developments of the market.
As a researcher I want to keep in touch with new research methods, techniques and questions. For me, a good example of a new technique which responds to market changes is the swipe tool. This tool is based on actual behaviour of our newest generation: Generation Swipe. Not only is this tool mobile friendly, but it is also makes questionnaires more fun and more intuitive.
Why should we still ask people if they like a certain idea or product by checking a like or dislike box, whilst we can also make it more interactive, realistic and more fun!