Join us in the dialogue about brands, media
and advertising
We regularly organise events, training courses and workshops on our areas of expertise.
Brand Growth Event
The Ingredients for Brand Growth are an initiative of DVJ Insights. The platform is made for and by marketers who want to engage themselves with Brand Growth. The Ingredients for Brand Growth are active in the Netherlands, the UK, Sweden and Germany and consist of three parts: an annual event, study and interviews. All with the purpose of bringing marketing practice and the academic world closer together. It’s the perfect foundation to learn and improve our way of working.
Training
Our approach and products are focused on brand growth. An analysis or research result alone cannot achieve that. Therefore, we also offer plenty of support in the shape of workshops and training sessions.
Interpreting research results is more than reading a report. For this reason, we have set up a training program that can help marketers, researchers and media people in various ways. Within DVJ is a select group of people who use their personal experiences, learnings from science and from practice to help make each practitioner better. This training program is a standard part of “Reality Analytics,” our unique branding and communications model. But we also provide separate training for all our clients and prospects:
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Implementation of marketing science based on Les Binet, Peter Field and Byron Sharp, among others
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Media operation: impact of medium types, allocation issues, decay effects and how to distribute and track resources
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Writing good concept statements. What is the best path to innovation of products and services
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Writing a briefing: practical tips for anyone who wants to brief agencies better
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Brand building: how to successfully build brands through media and creation
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Methods: the power of MassQual
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Reality Analytics Dashboard: using the dashboard and the analysis capabilities available
Workshops
Our workshops are mainly aimed at inspiring and informing. That is why we have developed a step-by-step approach to close each presentation. This FUA structure is designed to come up with concrete actions together with our clients on the basis of the research.
We incorporate contemporary marketing science into many of our products. In our workshops, we take a little more time with why this science is so important and how we apply it. More specifically, we also offer Brand Growth Workshops.
With DVJ’s Ingredients for Brand Growth concept, there are 50 to 100 interviews annually, and international research is conducted among marketers. The aim is to learn what successful real-life strategies are to help brands grow. These workshops are provided at our offices in Utrecht, London, Hamburg, Copenhagen and Helsingborg, but can also take place in-house.