Innovation Research: The latest learnings on Concept Testing
Thu, 13 Mar
|Webinar
Innovation is the key to staying ahead—but how do you ensure your ideas have real potential before launching?
Time & Location
13 Mar 2025, 14:00 – 15:00 CET
Webinar
About the event
Join DVJ Insights and the University of Groningen for an exclusive webinar where we’ll explore the power of concept testing and how data-driven insights can fuel successful innovations.
This session will combine academic expertise with real-world insights, giving you practical takeaways to fuel your concept testing.
“I believe Innovation is the most powerful force for change in the world.” - Bill Gates
*Note: This webinar will be held in English
Agenda
14:00-14:15
Tammo Bijmolt (Professor of Marketing Research, University of Groningen) - On the importance of innovation and the critical role of testing
14:15-14:30
Martin Hellich (Global Head of Innovation, DVJ Insights) - How DVJ tests innovation effectively and what really matters
14:30-14:50
Lisette Kruizinga-de Vries (Thought Leader Science & Analytics, DVJ Insights) - Summary of the key findings from DVJ’s student collaboration on concept testing data
14:50-15:00
Q&A – Get your questions answered by the experts
More information?
Please get in touch with one of our consultants or write to us at marketing@dvjresearchgroup.com.