top of page

Buscar

Generational Differences in Television Advertisement Engagement and Avoidance

DVJ Research Group
4 feb
5 Min. de lectura

A split-screen image showing 1950s viewers engaged with a black-and-white TV and a modern young man focused on his smartphone, highlighting generational shifts in media consumption.

¿Deseas ampliar la información?

Suscríbete a dvj-insights.com para seguir leyendo esta entrada exclusiva.

Suscríbete ahora

Entradas relacionadas

Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness

Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness

Be ‘aware’ of Integrated Advertising Mix Planning

Be ‘aware’ of Integrated Advertising Mix Planning

Shopping behaviour in the grocery retail market: the role of shopping trip types

Shopping behaviour in the grocery retail market: the role of shopping trip types

bottom of page