Out-of-Home (OOH) Advertising Webinar
mar, 18 feb
|Webinar
Out-of-home (OOH) advertising is everywhere—but how much of it is truly effective? Are your ads capturing attention, driving recall, and delivering real impact?
Time & Location
18 feb 2025, 15:00
Webinar
About the event
Join DVJ Insights and the University of Groningen for an exclusive webinar where we’ll break down the science behind successful OOH campaigns and share the latest research on what makes them work, including unique scientific insights and actionable learnings.
This session will bring together industry experts and academic researchers to discuss why OOH advertising remains a crucial part of the media mix and how brands can optimise their campaigns.
This webinar will be held in English.
Agenda
15:00-15:15
Maarten Gijsenberg (Professor of Marketing Dynamics, University of Groningen) – The importance of OOH advertising in today’s media landscape
15:15-15:30
Jori van de Spijker (Global Head of Brand & Communication, DVJ Insights) – How DVJ pre-tests OOH campaigns to maximise effectiveness
15:30-15:50
Veronica Burbulea (PhD Candidate, University of Groningen) – Key learnings from the latest academic research on OOH advertising
15:50-16:00
Q&A – Get your questions answered by the experts
More information?
Please get in touch with one of our consultants or write to us at marketing@dvjresearchgroup.com.
Don't miss this opportunity to gain science-backed insights and practical strategies to improve your OOH advertising impact!