DVJ Insights further expands global consultancy team

DVJ Insights further expands its consultancy team with the appointment of Yvette Westerbaan as a Client Consultant in the Netherlands and Tia Best as a Client Consultant in the United Kingdom. They will be responsible for the further growth of the marketing research and analytics agency and for supporting national and international clients in their growth objectives. In this role they report to Global Commercial Director Jori van de Spijker.

Jori van de Spijker, Global Commercial Director, on the expansion: “We have grown tremendously in the first half of 2022, and the further expansion of our global consultancy team is the next step in this journey. To continue providing our clients with the best and most innovative solutions, we must grow along with the needs of the market. With the knowledge and experience of Yvette and Tia, we are ready for this next step, and I am looking forward to working together.”

“To continue providing our clients with the best and most innovative solutions, we must grow along with the needs of the market.”

Yvette Westerbaan

As an experienced consultant, Yvette Westerbaan has helped many organisations with the optimal use of research. Before joining DVJ Insights, she worked as a consultant at research firms GfK and Excap. She started working in the world of market research during her study and has experience in both qualitative and quantitative research. Therefore, she recognises the power of combining data sources.

Yvette: “I am looking forward to working together with the clients of DVJ Insights on sustainable (brand) growth. To realise this, research must be innovative and explanatory. The strong portfolio of DVJ Insights provides this and ensures that together with our clients I can truly translate data into impact!”

Tia Best

Tia Best is a seasoned marketing professional with over 16 years of experience in media strategy, communications planning, research, data, and digital media. She has worked within some of the largest global communications agencies, including Publicis, WPP and Dentsu. She later joined GfK as a Global Business Development Director, working with a number of global media and FMCG brands. More recently, Tia has worked at Material, leading a team of researchers and continuing to drive best-in-class client relationships.

Tia: “DVJ brings a unique way of doing things, with every decision being grounded in academia. That, combined with the opportunity to work with some of the smartest people in the industry is what makes me so excited to be part of the DVJ family!”