DVJ Insights expands global consultancy team

DVJ Insights expands its consultancy team with the appointment of Nigel Roth as a Client Consultant. From the office in London, Nigel Roth will be responsible for the further growth of the national and international client portfolio, as well as supporting current clients in their business growth objectives.

Jori van de Spijker, Global Commercial Director, on the expansion: ”I’m proud that in today’s competitive job market we are able to add world-class talent such as Nigel to our team. He brings a wealth of knowledge and experience in the area of ad testing, which we do for an increasing number of global and local clients. That he has lived an worked in the US is an added benefit for us, as we have seen a large increase in our client base in that region this year. Very excited to have him on board!”

”Nigel brings a wealth of knowledge and experience in the area of ad testing, which we do for an increasing number of global and local clients.”

Nigel Roth is an experienced research, advertising, and marketing professional with international experience from working for the US, UK, and India. Before joining DVJ Insights, Nigel worked as Head of Research at Further, the Human Insight company in the United Kingdom, London. Additionally, he had various other roles at different companies, such as Head of Creative Development at Ipsos. As a volunteer, Nigel works as editor-in-chief at Empowerment Foundation.

Nigel has a passion for uncovering the underlying roots of human patterns and habits and understanding the response triggers that change behavior.

‘’I have always had a passion for understanding why we do the things we do, and as we change those almost constantly depending on factors like society, environment, technology, and inter-relational dynamics, it’s kept me busy for over 30 years.’’

Nigel: ‘’DVJ is far ahead of the industry in pre- and early-stage creative testing, and I’m excited to bring their unique perspective and methodology to clients both in Europe and in the US, where the ability to test in a truly natural-environment will change the game for brands and services permanently.”