DVJ Insights was represented at MIE 2019 with 4 presentations in the Netherlands, Utrecht. The presentations were on both days of the congress, Wednesday the 6th and Thursday the 7th of February.
We had some great presentations at MIE 2019. Our first presentation combined both Coen Dekker, Global Marketing Manager at Swinkels Family Brewers and Roderik Sorbi, Senior Client Consultant at DVJ Insights. The presentation shared how an ‘intense’ approach led to valuable learnings that enabled Bavaria to create a seamless link between their brand activation and strategy.
We continued with Lucas Hulsebos, CEO DVJ Insights, who presented the learnings from our Brand Growth platform on how media should be optimised for growth, where he provided essential learnings for every marketer.
On the second day of the congress Mike Cho, Head of Strategic Marketing Planning at Samsung Electronics Benelux and Jori van de Spijker, Practise Lead Brand & Comms at DVJ Insights, shared how a strong partnership led to the integrated learnings that enabled Samsung to realise their ambitious target.
We ended our programme with Arjen van Duijvenbode, Senior Consultant at easy2survey. Arjen shared how automated research is the solution for faster, cheaper and better research for multiple clients.