Ronald Cox – Research Expert

I joined DVJ Insights as a Research Expert in December of 2020. I had previously obtained my Master degree in Economic Psychology and held a fun intern position working for Pop Podium in Tilburg.

I first came into contact with DVJ following a message I posted on LinkedIn that I was looking for a job. This taking place in mid-covid times, I received many responses, including one from DVJ. Not one to post often, I was skeptical about this approach, but luckily it all worked out and led me to my amazing job within this fast growing international company.

What leads people to make the choices they do?

Doing research has always been an interest of mine, with a focus on what leads people to make the choices they do. If someone is shopping in a store or online, what makes them choose one product over another?  The social aspects of research have also always fascinated me, which is why I was so happy to have the opportunity to work on the Dutch Government account (Dienst Publiek & Communicatie) within DVJ. DVJ provides plenty of opportunity to research consumer behavior as they conduct national campaign evaluations about current topics such as Covid or Inclusiveness.

“The social aspects of research have also always fascinated me, which is why I was so happy to have the opportunity to work on the Dutch Government account within DVJ”

At the time I was applying, DVJ gave me the opportunity, as a newbie who does not have full insight in his capabilities, to grow within the company. My position as a  Research Expert helps to have a running start in the field of Marketing Research. In-depth projects where I perform meta-analyses on brand level, diving deeper into the data to discover what is really happening in people’s minds and what behavior occurs as a result, are really my favourite.

Keeping the lines short

What makes DVJ unique, which I quite like a lot, is that everyone works closely with the client. A consultant is of course always responsible for the account, and yet there is plenty of direct alignment with the researcher, keeping the line of communication short between all parties involved. This in turn allows me to take a close look into the “kitchens” of some of the great brands.

Aside from my projects for the Dutch government,  I am also working on projects for Independer, Holland Casino and 3FM. 3FM was DVJ’s first client all those years ago: a music tracker of 30 songs a week allows them to have a lot of useful insight in public audience opinion. DVJ also works with many large international A-brands and the best local brands in the Netherlands, Germany and the United Kingdom.

“Working for such a fast growing international agency has been a very positive personal experience and a very good career step, which applies to anyone joining as a starter or in a more senior position”

Why DVJ Insights?

DVJ is such a great organisation with a young, dynamic culture.  Working for such a fast growing international agency has been a very positive personal experience and a very good career step, which applies to anyone joining as a starter or in a more senior position. The high level of in-company expertise offers the perfect opportunity to learn and grow in your profession.