Semper idem Underberg AG is a family-owned German company renowned for its premium spirits, including the iconic Underberg herbal bitter, Asbach brandy and the cachaça brand Pitú. The company was established in 1846 and the name element "Semper idem" (‘always the same’), underscores both the herbs’ consistent, gentle extraction process and the high-quality standards of the products and the brands. With a history of over 178 years, the company remains committed to tradition while embracing innovation to engage longstanding and new consumers.