Mark Vroegrijk wins the prestigious award Data Professional of the Year 2024     

Utrecht, June 27^th – DVJ Insights proudly announces that a member of its global team, Mark Vroegrijk, has been recognised with a prestigious award from the Dutch Data & Insights Awards, highlighting his exceptional contribution to the Marketing Research field at a Global level.

DVJ’s two extraordinarily talented colleagues were nominated for the Dutch Data & Insights Awards 2024. Mark Vroegrijk, Senior Specialist in Data, Science, and Analytics, was nominated for and won the Data Professional of the Year Award. Lisette Kruizinga-de Vries, Thought Leader in Science & Analytics, was nominated as one of three finalists for the title ‘Insights Professional of the Year – Agency Side’. Even though she did not win, this is an accomplishment in and of itself.

Data Professional of the Year – Mark Vroegrijk

Mark Vroegrijk’s innovative approach to market research earned him the title of ‘Data Professional of the Year’. He developed a tool that optimises media spending and enhances advertising campaign effectiveness, making a significant impact on data science. Mark’s work includes global benchmarks for TV and radio advertising breakthroughs and various meta-analyses.

“I am very grateful for winning this award! Through my analyses of multi-study datasets, I aim for an even more profound understanding of ’how marketing works’. This allows for a better interpretation of research results and helps me to develop new and innovative analyses – both leading to richer insights for all the international and local brands we work for. It’s wonderful to hear that my work in this area is not only appreciated by our clients, but by the professional jury as well,” says Mark.

Jelle Quak, Global Director Strategy & Solutions and Manager of Mark and Lisette expresses his pride: “Both this prestigious award and the nominations recognize extraordinary achievements in market research and their contributions to the field’s advancement.”

“At DVJ Insights, we are very committed to delivering high-quality work and discovering innovative ways to support our clients. Mark and Lisette play a crucial role in this mission, with their strong academic backgrounds, innovative approaches, and advanced creative analyses. I am very proud of their accomplishments, nominations, and, of course, Mark’s award win, which is well-deserved!“