Innovation belongs to everyone

As is clearly confirmed in our own Brand Growth Study, (a yearly survey among European marketers, combined with vision interviews throughout the year with Chief Marketing Officers and Insights Managers about daily practice) innovation is one of the most important ingredients for brand growth. It is a key driver for growth and a “must-do” to keep brands future-proof and alive. As our study also reveals, the main pitfalls for innovation are time (development processes that take too long), and the way innovation is organised. 

The DVJ way of working

One of DVJ Insights’ success factors is our well-organised innovation, giving us the ability to continuously improve. We do not believe in a separate ‘Department of Innovations’, in which just a few people are developing new research methods, alternate questions, KPIs, analyses, or simplifying processes. Instead, we strongly believe that innovation is a continuous process which belongs to everyone: innovation consists of the will and ambition to improve ourselves every day. This is based on the principle that many small improvements or innovations, when combined, lead to sustainable growth.

Due to its importance, everyone at DVJ Insights is given the time to work on innovation, therefore contributing to the continuous improvement of products, processes, and propositions. We work with multi-disciplinary teams, making the most use of all the DVJers’ knowledge, background and specialisation. Working together on innovation ensures optimal use of employee talent within the organisation, also guaranteeing that everyone has more fun at work.

Using social nudging for storytelling and association questions to obtain richer qualitative feedback from respondents is a good example of such innovation. This project started with a validation study researching various ways to obtain richer qualitative feedback: social nudging appeared to be the most effective! Since we apply these qualitative questioning techniques in almost all our solutions, we consequently improve all our solutions by implementing social nudging. This is a good example of how a relatively small action can bring many positive results. By applying such a scientific-based principle, we obtain much richer data with added value for all our clients.

The good news is that there are many more innovations to come!