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Programme

4 keynote speakers from both practice and science will share their vision on Brand Growth and this year’s theme: the Moment of Truth.

Date & Time

Tuesday, 31 May 2022

16:00 – 18:00 CEST/European time
15:00 – 17:00 BST/British time

Live broadcasted from Amsterdam.

Programme

Theme 2022: The Moment of Truth

The Moment of Truth is the Brand Growth theme for 2022. The theme is based on previous Brand Growth editions where the moment of purchase was a much-discussed topic. This edition should provide more insight into what successful marketers do to win at the Moment of Truth.

Learn more