Brand Growth Event: Promotions
We are excited to announce that on Thursday, April 11 2024, the eighth edition of the Brand Growth Event will take place. The Brand Growth Event is the peak of the whole year-long ongoing DVJ Brand Growth theme.
This year´s theme: Promotions
WHAT CAN YOU EXPECT?
- Online event (live streamed), 16:00-18:00 European time
- Keynote speakers sharing their vision on Promotions regarding Brand Growth:
- The academic angle from Professor Dr. LaurensSloot a founder of EFMI Business School & professor at the University of Groningen.
- Practitioner´s view of successful local and global companies.
In the past editions, some of our hosts were Mark Ritson, Les Binet, Tony’s Chocolonely, Domino’s, or Versuni.
- Presentation of the results of DVJ´s Brand Growth Study collected from more than 2,300 marketers in 10 countries in Europe and the US, to discover how to integrate Promotions into a winning brand strategy.
Marketing, strategic and science experts will provide us with great practical learnings about Brand Growth, and how companies can benefit from promotions while sustaining long-term brand strategy.