Blog by Veronica Burbulea
Why focus on out-of-home advertising?
Think about how much advertising you typically see once you step outside your house. Probably a lot, and everywhere: at bus shelters, on phone kiosks, billboards, and wall murals, in supermarkets, and subways. All these types of advertising fall into one broad category, namely out-of-home (OOH) media. This type of advertising refers to commercially available and physically rentable assets located outside the home in both public and commercial places (Wilson, 2023).