Fostering sustainable brand growth requires a blend of strategic insight, cultural awareness, and data-driven decision-making. At the forefront of this challenge at BSH is Patrick Riedemann, Head of Consumer and Market Intelligence within the Corporate Marketing division. From his corporate perspective, Patrick provides a holistic view of market and consumer intelligence, ensuring that BSH’s strategies align across regions and brands, adapting to local market nuances. In this interview, Patrick sheds light on BSH’s key growth drivers, its ‘eclectic’ marketing strategies, and the evolving role of AI, outlining a forward-thinking, adaptable path for BSH’s brand growth.