Symposium GenAI in Marketing

Generative AI is Rapidly Transforming the Marketing World. Want to Find Out How?

On May 8th, 2025 at 1:30 PM, an inspiring symposium on Generative AI (GenAI) in marketing will take place at Beeld & Geluid in Hilversum, organised by the Customer Insights Center of the University of Groningen. This event offers an in-depth look at how GenAI is reshaping the world of marketing. With leading speakers and real-world case studies, you’ll gain valuable insights into both the adoption and application of AI within marketing strategies.

DVJ Insights is proud to be among the speakers, and we’re excited to invite you to be part of this insightful afternoon.

Speakers

During the symposium, leading experts and companies will share their knowledge and experiences:

• Prof. Dr. Jenny van Doorn – On the adoption of AI in marketing

• Prof. Dr. Jochen Hartmann – On the practical application of AI in marketing

• VodafoneZiggo, and Tellet – On AI & Customer Satisfaction Research

• Jelle Quak from DVJ Insights – On their hands-on experiences with GenAI in practice

Meet Jelle Quak from DVJ Insights

Jelle Quak is an experienced global market researcher with over 15 years of expertise in turning data into meaningful insights. Having lived and worked in both the Netherlands and the United States, he has supported some of the world’s most well-known brands by combining methodological expertise with pragmatic creativity and strategic thinking.

As Global Director Strategy & Solutions at DVJ Insights, Jelle leads The LAB—a multidisciplinary team responsible for driving innovation and optimising methods, processes, and solutions across the organisation. The LAB connects technology, methodology, and science to develop future-proof research practices and solutions. Jelle plays a central role in shaping the research vision, bridging the perspectives of clients, respondents, and colleagues, and translating scientific developments into scalable, impactful solutions.

Future-Proofing Research with GenAI

In his presentation at the Symposium, Jelle will explore how DVJ integrates GenAI not as a standalone innovation, but as an embedded layer across the entire research process; enriching existing solutions, process automation, and methodologies, rather than replacing what we already do well. The presentation shows how science, practice and AI come together, and includes concrete insights from our own validation studies, showing how AI helps us to further enrich and future-proof our solutions and methodologies.

Programme

• 11:30 - 13:30 Lunch and Guided Tour (optional)

• 13:30 - 17:30 Symposium

• 17:30 - 18:30 Dinner Buffet (optional)

Before the symposium, you can visit the Media Museum at Beeld & Geluid. Entry is available with your own access card (such as a museum pass).