DVJ at Succeet 2025

We are thrilled to announce that DVJ Insights will be participating in Succeet 2025, a leading European event for insights, data, and analytics professionals in Germany. On 12-13 February 2025 in RMCC Wiesbaden, Frankfurt, this premier gathering brings together the brightest minds and most innovative companies in the industry.

DVJ Insights is proud to be at the forefront of innovation in market research and will participate in sharing the latest developments, success stories, and actionable strategies: At Succeet 2025, our experienced client consultants will host three sessions:

• New Every Week: Dynamic Campaign Tracking for High-Frequency Advertisers, Using ALDI SÜD as an Example

• Achieve More with Less: Optimise Your Marketing Spend with the Reality Performance Score (RPS)

• The Secret to a Great Flow – How Advertising Engages and Sticks, and How AI Can Help

All sessions will be held in German.

You are welcome to visit stand number 210 in hall Nord.

Our Sessions:

New Every Week: Dynamic Campaign Tracking for High-Frequency Advertisers, Using ALDI SÜD as an Example

When: Wednesday 12 February 12:00-12:30

Location: Hall Nord - Studio 1.1 A+B at RMCC Wiesbaden

Speakers: Kevin Weyandt- Customer Research Lead ALDI SÜD & Simon Kluge – Senior Business Partner at DVJ Insights

This is a closed session for a maximum number of people.

Subscribe via: https://succeet-event.de/frontend/sessions/Odg5HGjJBA

For high-frequency advertisers like ALDI SÜD, campaign tracking faces the dual challenge of leveraging the benefits of continuous measurement while dynamically adapting to weekly changing campaign content. In this session, the speakers will reflect on their experiences from the past 3.5 years, providing insights into the progress and added value of the project. They will also share how this research solution contributes to making ALDI SÜD’s campaigns even more successful.

Bio Kevin Weyandt: Kevin Weyandt began his career in market research on the agency side with YouGov before joining ALDI SÜD in 2015. As an in-house market researcher, he leads the Customer Research division, where he and his team support various departments of the grocery retailer in making increasingly data-driven and customer-centric decisions. His responsibilities include the implementation and continuous development of a dynamic campaign tracking system designed to effectively address the challenges posed by multiple high-frequency advertising campaigns.

Bio Simon Kluge: Throughout his career in market research, Simon Kluge has held several leadership positions. Early in his career, he led the market research department at the mail-order retailer neckermann.de for several years. After transitioning to the agency side, he focused on developing various business areas, with roles at YouGov and the SKOPOS Group. In early 2021, Simon made a deliberate move into direct consulting. Since then, he has worked as a Senior Business Partner for leading brands in the grocery retail, quick-service restaurant, beverage, and FMCG sectors. His consulting focus lies in the areas of mental availability, advertising effectiveness research, and brand management, topics he approaches with great enthusiasm.

Achieve More with Less: Optimise Your Marketing Spend with the Reality Performance Score (RPS)

When: Thursday 13 February 12:00-12:30

Location: Hall Nord - Studio 1.1 A+B at RMCC Wiesbaden

Speaker: Kirsten Bartels & Dr Kai Geertsema – Senior Client Consultants at DVJ Insights

This is a closed session for a maximum number of people.

Subscribe via: https://succeet-event.de/frontend/sessions/Odg5HGjJxO

Discover how to get the most out of your marketing budget!

Brand tracking today goes beyond merely monitoring brand KPIs. Our integrated tracking approach provides the foundation for short- and long-term optimisation of your campaigns and media spend. Leveraging the latest science and years of expertise, we have developed the Reality Performance Score (RPS) – an innovative KPI that enables you to calculate optimal media spend and strategically apply it to your future marketing plans.

Learn how to save your marketing budget without harming your brand or sales – or how to maximise your budget’s potential. Leading advertisers already rely on our expertise to future-proof their marketing strategies. Make the most of your marketing budget!

Bio Kirsten Bartels: Kirsten is an expert in fact-based consulting, helping companies strengthen their brands sustainably. She addresses strategic and operational marketing questions using solid customer insights and extensive marketing expertise. Kirsten designs tailored research approaches and delivers actionable recommendations.  

Bio Dr Kai Geertsema: Kai has a background in psychology and specialises in deriving practical marketing strategies from market and customer research. Over 25 years, he has built deep expertise across more than 20 categories, working on both the brand and agency sides in B2C and B2B contexts. He firmly believes that scientific insights and data-driven decision-making are the foundations of successful marketing.

The Secret to a Great Flow – How Advertising Engages and Sticks, and How AI Can Help

When: Thursday 13 February  14:10-14:25

Where: Hall Nord - Open Stage at RMCC Wiesbaden

Speakers: Dr Tina Vollmer – Client Consultant at DVJ Insights

This is an open session.

Sign-up: https://succeet-event.de/frontend/sessions/Odg5HGjJfZ

Brands have a lot to say, but unfortunately, consumers don’t always listen. Ads are skipped, attention drifts away, and messages are only partially understood. Fast AI-powered image analyses can predict whether an ad will grab attention or get lost in its environment, how much focus it demands from the audience, or how quickly the message is conveyed. They can also reveal whether an ad strengthens the brand or merely reinforces the category. In this session, we’ll demonstrate how advertisers can pragmatically use these AI analyses and what can be learned to improve campaign development.

Bio Dr Tina Vollmer: After earning her PhD in Cognitive Psychology, Dr. Tina Vollmer began her career in market research at Harris Interactive, focusing on methodology development and client consulting. She then spent 15 years in advertising research at Ipsos, where she and her team supported national and international clients throughout the entire advertising development process, from early-stage testing to campaign tracking. As a Client Consultant at DVJ Insights, Tina now helps clients in the FMCG, pharmaceutical, and media sectors find tailored solutions to their business questions related to communication, innovation, and shopper behaviour, delivering relevant insights and actionable recommendations.