As a subsidiary of the Otto Group, one of the world's largest retail and e-commerce companies, Otto is a leading e-commerce platform...

Tighter Competition Demands Better Preparation for Success In sports, competition is becoming increasingly intense, with athletes...

It's The Looks Stupid While inner values often take precedence over physical appearance—especially in the long run—it’s not a question of...

The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...

Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...

In an insightful conversation with Michael Jansen, Head of Marketing Ventilation Solutions at Zehnder, we explore how this leading brand...

Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...

Innovation and brand growth are vital to long-term business success, especially in a competitive global market. In our recent interview,...

Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...