Utrecht, November 26th 2024 – DVJ Insights announces the appointment of Job Verhoeve as a new consultant for the international team,...

Tchibo, a prominent coffee and lifestyle retailer, has successfully implemented its full business model in Slovakia and Czechia,...

Verstegen, a well-established Dutch family business since 1886, is known for its high-quality herbs, spices, marinades and sauces which...

In an increasingly globalised world, communication across borders has never been more essential. But for many, this has come at the cost...

In an insightful conversation with Michael Jansen, Head of Marketing Ventilation Solutions at Zehnder, we explore how this leading brand...

Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...

Utrecht, October 17th 2024  – DVJ Insights has received the FD Gazelle for the 7th year in a row, meaning 10 years of consecutive growth...

Uitgekookt is a leader in fresh, ready-made meals, and has successfully positioned itself as a solution for time-conscious consumers...

Blog by Hidde Smit – PhD student at the University of Groningen DVJ Insights values cooperation with academia and therefore sponsors...

Blog by Xiongkai Tan – PhD student at the University of Groningen Creativity Crisis Research indicates that the impact of advertising is...

Innovation and brand growth are vital to long-term business success, especially in a competitive global market. In our recent interview,...

Recent advancements in artificial intelligence (AI) have increasingly focused on refining the cognitive processes of models, moving...

Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...

You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...

Client's challenge One of the biggest electronics brands in the Netherlands was facing an important choice for the launch of a new...

It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...

Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...

Blog by Veronica Burbulea Why focus on out-of-home advertising? Think about how much advertising you typically see once you step outside...

NEW OPPORTUNITIES FOR BRANDS THROUGH CATEGORY ENTRY POINTS AND BOOSTING MENTAL MARKET SHARE. Many companies are looking for ways to...