Why Marketers get Cross-Country Advertising Wrong Marketers Love the Idea of a Global Campaign—Consumer, Not so Much Every global...

As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...

Client's challenge One of the biggest electronics brands in the Netherlands was facing an important choice for the launch of a new...

It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...