DVJ at Esomar 2024
Every Brand is chasing growth – more customers, more value, being bought more often. We all know that Brand Growth is essential for any business aiming to succeed in today’s dynamic environment. What can we learn from succesful brands to stay competitive, resilient, and innovative?
This engaging session will feature an interactive and fun question-and-answer format, sharing insights from DVJ’s extensive Global Brand Growth Programme which offers Marketing and Insights professionals looking to grow their brands – unique learnings from both science and practice. The session includes lunch and a chance to network.
Brand Growth in Disruptive Times
Interactive lunch session – invites only.
When: Tuesday, September 10, 13:00-14:25 CEST
Location: Esomar Event at the Intercontinental Hotel in Athens.
Programme per day: https://www.esomar-congress.com/tuesday
Stand: You can find us at the stand number 40
Your hosts
Adrian Sanger | Global Head of Brand & Shopper – DVJ Insights, UK
Jori van de Spijker | Global Head of Brand & Communication- DVJ Insights, Netherlands
Martin Hellich | Global Head of Brand & Innovation – DVJ Insights, Hamburg
More information about the session hosts
Adrian Sanger
Global Head of Brand & Shopper – DVJ Insights
Adrian has a wealth of experience, bringing over 25 years of insights and innovation in shopper understanding and engagement. He is appreciated in the industry for his innovative market research approach, leveraging AI and behavioural science to uncover deeper insights into shopper behaviour. His leadership contributes to impactful solutions that foster brand growth and deeper consumer connections, unlocking the secrets of shopper behaviour as a crucial driver of brand growth. Before joining DVJ Insights, Adrian worked for Kantar, Nielsen, GfK, and as the owner of a research consultancy firm.
Jori van de Spijker
Global Head of Brand & Communication- DVJ Insights
Having worked as the Global Commercial Director over the past year, Jori has been pivotal in driving significant advancements in how brands understand and engage with their audiences.
With over 15 years of experience in consulting for both global and local advertisers, Jori brings unparalleled expertise in brand growth, innovation in brand tracking with cutting-edge methodologies, campaign effectiveness measurement, and creative testing. All ensure clients receive unparalleled insights to grow their brands.
Martin Hellich
Global Head of Brand & Innovation – DVJ Insights
Having been in the market research industry for more than 20 years, Martin builds on a broad spectrum of experiences, bringing over 20 years of management, insights, and innovation to the table. His expertise ensures keeping brands and DVJ Insights ahead of the competition regarding innovative approaches and a wide offer of solutions, in the ever-evolving industry. Before joining DVJ, he worked for Kantar in Germany and Spain as well as for Ipsos in Germany. Most of his expertise lies in Marketing Research as well as CX. He acted in various roles ranging from management positions to client-facing ones.