DVJ Insights expands Consultant teams across Europe

Utrecht, August 28– The fast-growing global marketing research agency, DVJ Insights, continues its impressive expansion with the addition of four new consultants to its Global team. Joining the offices in Germany, the Netherlands, The Nordics, and the UK, these skilled professionals bring a wealth of expertise in FMCG, shopper behaviour, and business development. Their recruitment will further enhance DVJ Insights’ client-oriented approach, allowing them to deliver even more customised and insightful solutions in the dynamic field of market research.

Meet new Client Consultants

Dr. Kai Geertsema

Dr. Kai Geertsema from Hamburg has joined the German team of consultants. With 24 years of experience in market and customer research and marketing analytics, Kai brings a wealth of expertise from both the brand and agency sides. As a holistic researcher, he has worked across more than 20 categories in both B2C and B2B contexts. His background in psychology and economics further enhances his ability to deliver comprehensive insights.

“I am a strong believer in scientific research and data-driven decision-making, and I am very happy to have found like-minded professionals at DVJ.”

Patrick Bruin

With over 25 years of experience in both marketing and insights, Patrick joined DVJ Insights again at the office in The Netherlands. Last year he did an interim assignment and led the DPC account. After doing other freelance jobs, he decided to return to DVJ on a permanent basis. In the past, his Interim management roles were at e.g. Heineken, IKEA, DSM and KPN. Prior to that, he worked for Danone, GfK and FrieslandCampina amongst other companies.

“I am very excited about my new gig at DVJ Insights! It feels as if I still run my own business as an entrepreneur but within the context of a company with lots of smart and skilful people. Together we will be doing interesting projects for great companies, existing clients as well as new ones. My experience lies in both qualitative and quantitative research, ad hoc and continuous, B2B and B2C. Especially in the field of strategy, CX, brand and communications, innovation, and product and packaging, which I’ve been working on mainly on the client’s side.”

Henrik Nielsen

Joining DVJ as a Senior Client Consultant in the Nordics, Henrik has more than 30 years of experience working strategically with market and consumer insights from global roles at IKEA, PVH (Calvin Klein, Tommy Hilfiger), and Kantar.

“DVJ Insights is not yet a household name among research buyers outside of its home market but holds great potential internationally due to its innovative and science-based research solutions, flexible and agile way of working, and amazing talent base. I’m very much looking forward to contributing to putting DVJ more firmly on the map in the Nordic region by helping clients obtain richer, more actionable answers to their most burning business questions.”

Steve Groom

With over 20 years in the industry, Steve joined the office in London. He has a wealth of experience across methodologies and categories. Working in big agencies and smaller consultancies, on projects ranging from International tracking for multinational organisations to ad hoc consumer targeting for small brands with big growth plans.

In the last 10  years, Steve has refined his expertise in branding and communications research. Helping brands to deliver successful campaigns, better connecting to customers and developing strategies for growth. Steve prides himself on building strong relationships and working as a trusted partner with shared ownership of uncovering solutions to the brand’s challenges.

“From my first conversations with DVJ, the distinctive ‘DVJ way’ was immediately obvious. I’ve been blown away by the incredible innovations, use of AI and academic validation at every turn, that underpin strategic recommendations to clients. DVJ is truly doing groundbreaking things and trailblazing the way brand growth is conducted in the industry. I’m excited to be part of the team delivering richer and deeper insights to clients through DVJs unique approach and tools.”

A word from the Managing Director

DVJ´s Managing Director Marieke van Echtelt shares: “In order to sustain, or even surpass, our exceptionally high quality of research and consultancy as a trusted adviser to our global clients, we must continuously develop our global team of consultants. With the recent addition of these four skilled consultants, we are strategically expanding the team to further enhance our client-centric approach.”

She continues: “Great people are the main source of our success, and we recognise the importance of expanding and investing in the international team. This expansion allows us to provide even more tailored and Insightful solutions, reinforcing our commitment to excellence in market research.”