AdReality is a full pre-test that takes into account the way in which people look at or listen to advertising as well as the role of emotions in advertising. A lot of advertising is still tested incorrectly, by not taking into account advertisement avoidance and by not looking enough at real emotions. AdReality is a unique approach to measure the strength of all types of communication expressions. The base for the measurement is the natural media behaviour of consumers, where people determine whether and how long they want to view or listen. This is combined with various implicit ways of charting the real emotions of people.
AdReality combines registration, and implicit and explicit research techniques, to arrive at a full insight into the potential of the communication expressions. By comparing this with a robust benchmark, every advertiser immediately knows whether and how improvements are possible. AdReality is focused on short-term communications development projects. A full report is therefore available within a few days of delivery. AdReality has been developed for TV, online video, film theatres, online ads, radio, print, outdoor and e-mail.