Blog
Using AI to measure ad creativity at scale: how ad distinctiveness and consistency affect ad effectiveness
Published on 30 10 2024
Blog
Research, science and Brand Growth
Blog
Be ‘aware’ of Integrated Advertising Mix Planning
Published on 30 10 2024
AIArticle
Computational Thinking- Beyond Data Scaling – Expanding AI’s Cognitive Horizon
Published on 22 10 2024
Blog
Shopping behaviour in the grocery retail market: The role of shopping trip types
Published on 30 09 2024
AIBlog
The language bottleneck: How linguistic constraints shape AI and its applications
Published on 26 09 2024
Blog
The impact of product prominence in influencer marketing
Published on 25 09 2024
AIBlog
The two faces of time: AI mastering chronos and seizing kairos
Published on 21 08 2024
Blog
The rise of influencer marketing
Published on 16 07 2024
Blog
Mastering the art of out-of-home advertising: Content simplicity, placement, and cross-cultural insights
Published on 16 07 2024
AIBlog
Understanding AI temperature: Why ChatGPT isn’t an automation tool
Published on 15 07 2024
Blog
Insights from EMAC 2024
Published on 24 06 2024
Blog
DVJ’s perspective on cooperating with academia
Published on 19 06 2024
Blog
DVJ presenting and hosting a special session at EMAC 2024
Published on 19 06 2024