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How can companies respond to changing consumer behaviour in times of crisis?
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Research, science and Brand Growth
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The power of social video
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The increased importance of social media in advertising
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Integrating data in tracking
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Which content characteristics of TV commercials influence brand impact?
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How can we activate the target group towards shopping in-store?
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What makes TV commercials effective?
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Top 7 KPI’s that drive brand impact
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Can we integrate PR when measuring the effectiveness of media?
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What is the best KPI for measuring media?
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Can we integrate the creative strength in media optimisation?
Published on 03 12 2018