Research

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The increased importance of social media in advertising

October 8th, 2019|

How do social video ads perform in comparison with TV ads? For many brands nowadays, social media platforms such as Facebook, Instagram and Twitter, play a considerable role in [...]

DVJ Insights on Stage at Festival of Marketing with Mark Ritson

October 8th, 2019|

Column Simon McDonald – Managing Director UK In October, we launch the results of our latest Brand Growth Study at the Festival of Marketing, where our CEO, Lucas Hulsebos, [...]

The 3 sins of purchase intent

October 2nd, 2019|

Blog Roderik Sorbi – Senior Client Consultant   These past few decades we have seen many publications about the pitfalls of Purchase Intent. And yet, purchase intention still feels [...]

The role of data in market research

May 14th, 2019|

Blog Jori van de Spijker – Practice Lead Brand & Comms   As Insights professionals we live in the most exciting of times. There is more data available than [...]