innovatie-onderzoek

/innovatie-onderzoek

The innovation graveyard

October 31st, 2019|

Brand Growth 2019: What have we learned? Blog Roderik Sorbi – Senior Client Consultant It’s our third year running, and we have spoken to dozens of marketers, CMO’s, innovation [...]

The different roads to innovation

April 18th, 2019|

Blog Roderik Sorbi – Senior Client Consultant We all know the ideal picture: developing a great new successful innovative concept, based on an insight. However, over the years I [...]

Are we losing our best ideas in innovation research?

April 9th, 2019|

Blog Roderik Sorbi – Senior Consultant   ‘Throwing the baby out with the bathwater’ This Dutch saying finds its origin in the time where the kids of the household [...]