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The gap between science and marketing

Column Ronald Jansen - Consulting Partner   I could very well be one of the last people on Twitter. It is nice to see though that some of the [...]

What makes TV commercials effective?

Finding out whether our copy testing tool is a good predictor   As a marketing research company, we don’t just conduct studies for clients. We use our research to [...]

DVJ Insights presented 4 workshops at MIE 2019

DVJ Insights was represented at MIE 2019 with 4 presentations in the Netherlands, Utrecht.  The presentations were on both days of the congress, Wednesday the 6th and Thursday the [...]

Top 7 KPI’s that drive brand impact

Article - Which KPI’s contribute the most to an effective TVC?   As a marketing research company, we don’t just conduct studies for clients. We use our research to [...]

Do better!

Column Lucas Hulsebos – CEO DVJ Insights   It will be difficult for us to top 2018. A year where DVJ Insights won a lot of prizes due to [...]

RPS+ PR

Case Study - Can we integrate PR when measuring the effectiveness of media? “We were able to gain an even better insight in the impact of our media by [...]

What is the best kpi for measuring media?

Case Study - Validating RPS compared to expenditures and GRP’s   In our Brand Growth study which is related to media, we spoke with over 50 different CMO’s. We [...]

Top and Tail Media Buys

Column Simon McDonald – Managing Director UK   Improving (and proving) Brand Attribution and Message Clarity A top and tail media buy (or bookending) is a familiar concept where [...]

Conquering the land of CEP’s

Blog Roderik Sorbi – Senior Consultant   Maybe you’re at the train station and you’re too hungry to wait for dinner at home, so you eat a candy-bar. Or [...]

RPS+ Creative element

Case Study - Can we integrate the creative strength in media optimization?   DVJ developed a new innovative measure for media contacts to analyse the impact of media channels: The [...]