The gap between science and marketing
Column Ronald Jansen - Consulting Partner I could very well be one of the last people on Twitter. It is nice to see though that some of the [...]
What makes TV commercials effective?
Finding out whether our copy testing tool is a good predictor As a marketing research company, we don’t just conduct studies for clients. We use our research to [...]
DVJ Insights presented 4 workshops at MIE 2019
DVJ Insights was represented at MIE 2019 with 4 presentations in the Netherlands, Utrecht. The presentations were on both days of the congress, Wednesday the 6th and Thursday the [...]
Top 7 KPI’s that drive brand impact
Article - Which KPI’s contribute the most to an effective TVC? As a marketing research company, we don’t just conduct studies for clients. We use our research to [...]
Do better!
Column Lucas Hulsebos – CEO DVJ Insights It will be difficult for us to top 2018. A year where DVJ Insights won a lot of prizes due to [...]
What is the best kpi for measuring media?
Case Study - Validating RPS compared to expenditures and GRP’s In our Brand Growth study which is related to media, we spoke with over 50 different CMO’s. We [...]
Top and Tail Media Buys
Column Simon McDonald – Managing Director UK Improving (and proving) Brand Attribution and Message Clarity A top and tail media buy (or bookending) is a familiar concept where [...]
Conquering the land of CEP’s
Blog Roderik Sorbi – Senior Consultant Maybe you’re at the train station and you’re too hungry to wait for dinner at home, so you eat a candy-bar. Or [...]
RPS+ Creative element
Case Study - Can we integrate the creative strength in media optimization? DVJ developed a new innovative measure for media contacts to analyse the impact of media channels: The [...]