Top and Tail Media Buys
Column Simon McDonald – Managing Director UK Improving (and proving) Brand Attribution and Message Clarity A top and tail media buy (or bookending) is a familiar concept where [...]
Conquering the land of CEP’s
Blog Roderik Sorbi – Senior Consultant Maybe you’re at the train station and you’re too hungry to wait for dinner at home, so you eat a candy-bar. Or [...]
RPS+ Creative element
Case Study - Can we integrate the creative strength in media optimization? DVJ developed a new innovative measure for media contacts to analyse the impact of media channels: The [...]
Standing out through the creative strength of a campaign
Blog Marian Cammaert – Client Consultant The creative strength of a commercial is important. That’s something you don’t have to convince me of anymore. For years I have [...]
It’s time to start understanding the Why, behind the What
Blog Simon McDonald – Managing Director UK Starting today, as spoken by the Italian Farmer DVJ Insights were once again a sponsor and partner to the AAI conference [...]
From egocentric, to customer centric innovation
Blog Lucas Hulsebos – CEO DVJ Insights Over the past years we have been involved in a lot of innovation and product development. There are two things that [...]
The 5 steps towards creating a successful pre-testing engine
Blog Lucas Hulsebos - CEO DVJ Insights & Arjen van Duijvenbode - Senior Consultant easy2survey Since the launch of easy2survey back in June, we have spoken at several [...]
The success story
Column Marieke van Echtelt - Managing Director DVJ Insights Let me introduce myself a bit more. I love working with complex (strategic) questions, and I love working with development. After [...]
DVJ Insights is FD Gazellen 2018
FD Gazellen: the awards for the fastest growing companies in The Netherlands Utrecht, October 29th, 2018. De FD Gazellen Awards are rewarded to Dutch companies that have grown at [...]
“The holy grail” in media
Blog Lucas Hulsebos - CEO DVJ Insights As a marketing research company, we pay close attention to the findings from academic studies. These studies have identified mistakes that a [...]