The new season
Column Marieke van Echtelt – Managing Director The new season has begun, and I’m not talking about Netflix series. It’s the time for juries. Applications have started, deadlines [...]
DVJ Insights in Top 250 Growth Companies
Utrecht, March 21st, 2019. DVJ Insights is in the Top 250 Growth Companies in The Netherlands. The list holds the Top 250 fastest growing companies of 2019 with a [...]
4 Steps to secure your position in-store in today’s hybrid retailing
Blog Roderik Sorbi – Senior Consultant We all know e-retailing has been around for years, but has recently grown extensively through new providers, while existing formulas are also [...]
The Insight Show: our key take-outs
Blog Lauren Strain – Research Expert UK The annual Insight Show was held on the 6th and 7th of March at London’s Kensington Olympia. DVJ Insights was in [...]
Which content characteristics of TV commercials influence brand impact?
As a marketing research company, we don’t just conduct studies for clients. We use our research to learn from our own insights. Over the years, we have tested hundreds [...]
In-Store Experience Concept Test
Case Study - How can we activate the target group towards shopping in-store? Client’s challenge Over the past few years there has been a shift in the world [...]
University of Groningen and DVJ Insights strengthen their partnership
Utrecht 28th of February 2019, the University of Groningen – department Marketing of the Faculty Economics and Business Administration – and DVJ Insights are strengthening their partnership. This year [...]
Does Ideal Boilers’ recent advert with Blue create One Love for the brand?
Blog Tom Mabon – Client Consultant Brands using celebrities in advertising is an established principle. In more recent times it’s been Sky Q partnering with Idris Elba or [...]
The gap between science and marketing
Column Ronald Jansen - Consulting Partner I could very well be one of the last people on Twitter. It is nice to see though that some of the [...]
What makes TV commercials effective?
Finding out whether our copy testing tool is a good predictor As a marketing research company, we don’t just conduct studies for clients. We use our research to [...]