DOWNLOAD THE STUDY
The results of the study among 2,300 marketers and insights professionals across Europe are available to download. Last year’s theme: the role of the Moment of Truth in Brand Growth.
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Learn what sets the winners apart
DVJ Insights’ Brand Growth Study consists of both quantitative, and qualitative research. The quantitative survey among marketers and insights managers is conducted in over 10 European countries, among 2,300 professionals. In addition to this quantitative research, DVJ Insights conducts hundreds of vision interviews throughout the year with Chief Marketing Officers and Insights Managers about what is happening in practice. The theme for last year was the role of the Moment of Truth in Brand Growth.
Last year’s study shared how marketers define the Moment of Truth and what are the most important KPIs and drivers for Brand Growth. But it also looked at the differences and similarities between B2B and B2C, and what sets the ‘winners’ (best-performing companies) apart from the companies that perform less well. The study’s goal was to provide brands with unique learnings on how brands grow, insight into the Moment of Truth and what practitioners can do to win the hearts and minds of consumers, and share key ingredients for a winning brand strategy.
Book a free session
DVJ Insights regularly organises sessions to share the winning strategies and insights obtained from both the qualitative and quantitative studies conducted on Brand Growth. These sessions are held in our offices in Utrecht, London and Hamburg, but can also take place in-house or online.
Study 2021: Data-driven decision making
Last year’s study dived into the role of Data-Driven Decision Making in brand growth. Just like this year, the study was held among 2,000 marketers and insights managers across 10 countries in Europe. Head to the page to download the 2021 Brand Growth Study Report.