DOWNLOAD THE STUDY
The results of the study among 2,000 marketers and insights professionals across Europe is now available for download. The 2021 theme: the role of Data-Driven Decision Making in brand growth.
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Learn what sets the ‘winners’ apart
DVJ Insights’ Brand Growth Study consists of both quantitative, and qualitative research. The quantitative survey among marketers and insights managers is conducted in over 10 European countries, among 2,000 professionals. In addition to this quantitative research, DVJ Insights conducts hundreds of vision interviews throughout the year with Chief Marketing Officers and Insights Managers about what is happening in practice. The theme for this year is the role of Data-Driven Decision Making in Brand Growth.
This year’s study shares how marketers define Data-Driven Decision Making and what the most important KPIs and drivers are for brand growth. But it also looks at the differences and similarities between B2B and B2C, the various countries, and what sets the ‘winners’ (best-performing companies) apart from the companies that perform less well. The goal of the study is to provide brands with unique learnings on how brands grow, insight into data-driven decision making, and share key ingredients for a winning brand strategy.
Book a free session
DVJ Insights regularly organises sessions to share the winning strategies and insights obtained from both qualitative and quantitative studies conducted. These sessions are held in our offices in Utrecht, London and Hamburg, but can also take place in-house or online.
Study 2022: the Moment of Truth
The 2022 Brand Growth Study dived into the role of the Moment of Truth in brand growth. The study was held among 2,300 marketers and insights professionals across Europe. Head to the page to download the 2022 Brand Growth Study Report.