PROF. DR JAAP WIERINGA – University of Groningen
Prof. Dr Jaap Wieringa, Professor of Marketing Research in Business at the University of Groningen brought a scientific perspective and shared how you can grow your brand in a data-rich, privacy concerned world.
NICKY CLAEYS & PAT NESTOR – DOMINO’S
Nicky Claeys, Chief Commercial Officer Europe and Pat Nestor, Group Head of Strategy & Insights at Domino’s, provided a look into the data-driven decision making of one of the biggest restaurant chains worldwide.
JORI VAN DE SPIJKER – BRAND GROWTH STUDY
Jori van de Spijker, Managing Consultant at DVJ Insights shared the results of the European Brand Growth Study among 2,000 marketers and insights managers.
KONSTANZE FICHTNER – FACEBOOK
Konstanze Fichtner, Marketing Science Partner at Facebook shared how the tech company drives short- and long-term value through data-driven marketing.
Event drawing
Don’t have the time to stream the event? Get your dose of Brand Growth by checking out the event drawing! Filled with ingredients for brand growth by science, research and practice.
PARTNER
Brand Growth Study 2021
The results of the Brand Growth Study 2021 among 2,000 marketers and insights professionals is now available for download. Get ready for more insights, learnings and key ingredients for a winning brand strategy.
This year’s study shares how marketers define Data-Driven Decision Making and what the most important KPIs and drivers are for brand growth. But it also looks at the differences and similarities between B2B and B2C and what sets the ‘winners’ (best-performing companies) apart from the companies that perform less well.
Brand Growth Sessions
DVJ Insights regularly organises sessions to share the winning strategies and insights obtained from both qualitative and quantitative studies conducted. These sessions are held in our offices in Utrecht, London and Hamburg, but can also take place in-house or online.
Brand Growth Event 2022
On Tuesday, 31 May 2022, the sixth edition of the Brand Growth Event took place. With presentations by TENZING Natural Energy, MediaMarktSaturn, EDHEC Business School, and the results of the European Brand Growth Study 2022.