THE STUDY
DVJ Insights’ Brand Growth Study consists of both quantitative and qualitative research. The quantitative survey is conducted in Europe and the US among 2,000 marketing professionals.
In addition to this quantitative research, DVJ Insights conducts hundreds of vision interviews throughout the year with Chief Marketing Officers, Insights Managers and Marketing Specialists about pitfalls and successful strategies in growing their brands.
The theme for this year is the role of Promotions in Brand Growth. You can expect insights into the role of promotions and how to successfully integrate promotions into a winning brand strategy.
If you are interested in the report results, please contact a DVJ colleague.
Book a free session
DVJ Insights regularly organises sessions to share the winning strategies and insights obtained from both the qualitative and quantitative studies conducted on Brand Growth. These sessions are held in our offices in Utrecht, London, Helsinborg and Hamburg, but can also take place in-house or online.
Study 2023: CSR
Last year’s study dived into the role of marketing in CSR and how successful marketers contribute to the CSR initiatives or strategy of the firm. We compared the industries and recognized the ‘winners’ (best-performing companies) and what sets them apart.
The study’s goal was to provide unique learnings on how to include CSR into business strategy and how can marketers support the growth of the brands.
The study was conducted among more than 2,300 marketers and more than 3,000 consumers in Europe.
Study 2022: The Moment of Truth
This study shared how marketers define the Moment of Truth and what are the most important KPIs and drivers for Brand Growth. But it also looked at the differences and similarities between B2B and B2C, and what sets the ‘winners’ (best-performing companies) apart from the companies that perform less well.
The study’s goal was to provide brands with unique learnings on how brands grow, insight into the Moment of Truth and what practitioners can do to win the hearts and minds of consumers and share key ingredients for a winning brand strategy.
Study 2021: Data-driven decision making
This study dived into the role of Data-Driven Decision Making in Brand Growth. The research was conducted among 2,000 marketers and insights managers across 10 countries in Europe.