The importance of concept stimuli in innovation research Henry Ford famously stated: “If I had asked people what they wanted, they would...

For product or category managers navigating the competitive landscape, the experience can indeed feel like a balancing act, caught...

Innovation is a crucial driver for brand growth as it fosters differentiation and helps businesses stay competitive in a dynamic market....

Understanding the impact of utilitarian and hedonic product value on buying intentions of innovations, with the mediation effect of...

Client’s challenge Podcasts have become more and more popular these last few years. The offer is therefore growing steadily, not just for...

Client’s challenge The business world is constantly changing; clients want more choice, there is a shift towards online and need for...

Client’s challenge Consumers don’t always feel like visiting a company in person, nor have the time, or the opportunity these days, to...

Client’s challenge Snacks, almost everyone eats them. From muesli- to energy bars and crackers. Nowadays, we are spoiled for choice....

Client’s challenge Every year, countless of new products are launched, and every year, a large number of these introductions fail, about...

Client’s challenge Consumers are more and more aware of the environment and how their product use has a negative impact on this....

Client’s challenge The world of food pickup and delivery is one of the most dynamic markets, with established names such as McDonalds and...

Client's challenge One of our FMCG-clients wants to introduce a new product in the market. But they don’t know under which name they want...

Client's challenge One of our FMCG-clients wants to introduce a new type of food product to the fresh and frozen food section. The...

Client's challenge One of our FMCG-customers has successfully introduced a new product in their product portfolio in 2016. The brand...