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Raimon Gort – Reshift
Raimon Gort is one of the 4 primary co-founders of Reshift. In his role, Raimon is responsible for marketing, commerce, and...
DVJ Research Group
Apr 15, 20225 min read

Creating the next generation snack box
Client’s challenge Companies sometimes face a drive to innovate. A particular product is doing really well, and the brand wants to...
DVJ Research Group
May 12, 20213 min read

Potential of podcast concepts for children
Client’s challenge Podcasts have become more and more popular these last few years. The offer is therefore growing steadily, not just for...
DVJ Research Group
Feb 16, 20213 min read

Making a name: testing among a business target group
Client’s challenge The business world is constantly changing; clients want more choice, there is a shift towards online and need for...
DVJ Research Group
Feb 9, 20213 min read

Advice over a video call
Client’s challenge Consumers don’t always feel like visiting a company in person, nor have the time, or the opportunity these days, to...
DVJ Research Group
Jan 19, 20212 min read

A healthy introduction
Client’s challenge Snacks, almost everyone eats them. From muesli- to energy bars and crackers. Nowadays, we are spoiled for choice....
DVJ Research Group
Nov 18, 20203 min read

Testing a new flavour
Client’s challenge Every year, countless of new products are launched, and every year, a large number of these introductions fail, about...
DVJ Research Group
Nov 5, 20202 min read

The rise of organic products
Client’s challenge Consumers are more and more aware of the environment and how their product use has a negative impact on this....
DVJ Research Group
Apr 15, 20202 min read

Choosing the best idea
Client’s challenge The world of food pickup and delivery is one of the most dynamic markets, with established names such as McDonalds and...
DVJ Research Group
Apr 1, 20203 min read

Madelon Fortuin – NRC Media
Madelon Fortuin is the Commercial Director at NRC Media, a Dutch media group and the news publisher of NRC Handelsblad, nrc.next , nrc.nl...
DVJ Research Group
Dec 13, 20195 min read

What’s in a name?
Client's challenge One of our FMCG-clients wants to introduce a new product in the market. But they don’t know under which name they want...
DVJ Research Group
Nov 25, 20192 min read

Introducing a new product in the same category
Client's challenge One of our FMCG-clients wants to introduce a new type of food product to the fresh and frozen food section. The...
DVJ Research Group
Nov 18, 20192 min read

Ine Stultjens – Auping
Ine Stultjens is Head of Marketing for Royal Auping, a bed- and mattress manufacturer founded in 1888 in Deventer. Auping mainly focuses...
DVJ Research Group
Nov 9, 20197 min read

Your product through the eyes of the consumer
Client's challenge One of our FMCG-customers has successfully introduced a new product in their product portfolio in 2016. The brand...
DVJ Research Group
Nov 1, 20192 min read

Flemming Morth – Royal Swinkels Family Brewers
Flemming Morth is Head of Centre of Innovation at Royal Swinkels Family Brewers, known for its iconic brands like Bavaria, Swinckels’,...
DVJ Research Group
Sep 27, 20193 min read

Nicky Claeys – Domino’s
Nicky Claeys is the CMO of Northern Europe for Domino’s, which includes the Netherlands, Germany, Belgium, France and Denmark. Domino’s...
DVJ Research Group
Sep 20, 20195 min read

Hella de Weger – a.s.r.
Hella de Weger is Head of Brand at a.s.r. Insurances. She is responsible for brand portfolio management which includes the brands a.s.r.,...
DVJ Research Group
Sep 13, 20195 min read

Willem Verschuur – Toyota
Willem Verschuur is the General Manager Marketing Toyota at Louwman & Parqui, importer of Toyota and Lexus and part of the Louwman Group...
DVJ Research Group
Aug 30, 20194 min read

Jasper Spaargaren – Sir Joe
Jasper is the Director of Sir Joe – a start-up launched by Vrumona, which specialises in craft soda. “We started Sir Joe to be more...
DVJ Research Group
Jul 19, 20195 min read

Ron Simpson – The Avocado Show
Ron Simpson is one of the founders of The Avocado Show, a mono-restaurant and marketing concept that started in Amsterdam, serving...
DVJ Research Group
Jul 12, 20195 min read
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