As a subsidiary of the Otto Group, one of the world's largest retail and e-commerce companies, Otto is a leading e-commerce platform...

Tighter Competition Demands Better Preparation for Success In sports, competition is becoming increasingly intense, with athletes...

It's The Looks Stupid While inner values often take precedence over physical appearance—especially in the long run—it’s not a question of...

The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...

Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...

In an insightful conversation with Michael Jansen, Head of Marketing Ventilation Solutions at Zehnder, we explore how this leading brand...

Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...

Innovation and brand growth are vital to long-term business success, especially in a competitive global market. In our recent interview,...

Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...

The importance of concept stimuli in innovation research Henry Ford famously stated: “If I had asked people what they wanted, they would...

For product or category managers navigating the competitive landscape, the experience can indeed feel like a balancing act, caught...

Innovation is a crucial driver for brand growth as it fosters differentiation and helps businesses stay competitive in a dynamic market....

Blog by Dennis Hulsebos The most groundbreaking innovations are those that drastically improve the tried and tested. This principle,...

Innovation and Brand Growth are key elements in the rapidly evolving world of technology and consumer electronics. Fitbit, now a part of...

A study on the role of the channel mix in shaping advertising impact By Mark Vroegrijk - Senior Specialist Data, Science & Analytics In...

Yummygums aims to make the pursuit of health more enjoyable by creating tasty gummies that blend essential nutrients, vitamins, and...

A STUDY ON THE ROLE OF THE INSIGHT IN DRIVING INNOVATION ACCEPTANCE Article by Mark Vroegrijk - Senior Specialist Data, Science &...

Learnings from our Brand Growth Study Article by Lisette Kruizinga - de Vries This article discusses the findings from our Brand Growth...

A multi-country study on similarities and differences in consumers´ reception of new products Article by Mark Vroegrijk - Senior...

Understanding the impact of utilitarian and hedonic product value on buying intentions of innovations, with the mediation effect of...