top of page
Mental availability as a tool for growth
Learnings from a practice-academic cooperation Authors: Irina Aleksandrova, Tamara Fiorelli, Antonia Sophie Wirth, Eline Kortum, Sven...
DVJ Research Group
Dec 8, 20236 min read
Unraveling the magic recipe for Christmas ads
A meta-analysis of almost 200 Christmas ads from Europe and the US from the past 4 years Article by Lisette Kruizinga - de Vries...
DVJ Research Group
Nov 30, 202311 min read
The power of the right insight
A STUDY ON THE ROLE OF THE INSIGHT IN DRIVING INNOVATION ACCEPTANCE Article by Mark Vroegrijk - Senior Specialist Data, Science &...
DVJ Research Group
Nov 23, 20237 min read
How did COVID-19 change innovation acceptance?
STUDY COMPARING INNOVATIONS DURING & POST COVID-19 Article by Charlotte von Kries This paper examines the performance of early COVID-19...
DVJ Research Group
Nov 13, 20239 min read
Innovation as a growth driver
Learnings from our Brand Growth Study Article by Lisette Kruizinga - de Vries This article discusses the findings from our Brand Growth...
DVJ Research Group
Oct 2, 20239 min read
Innovations: A view across nations
A multi-country study on similarities and differences in consumers´ reception of new products Article by Mark Vroegrijk - Senior...
DVJ Research Group
Sep 27, 202312 min read
Does it invade my privacy? Then I don’t want it.
DRIVERS OF ACCEPTANCE FOR RADICAL INNOVATIONS Article by Lisette Kruizinga – de Vries Innovations are a great source of growth Innovation...
DVJ Research Group
Jul 26, 202311 min read
The reality of reels: Unravelling the influence of style elements on attention span and brand recall in TikTok reel advertising
Blog by Emilie Kjellerup With millions of users worldwide, particularly among the younger generation, TikTok has become a dominant force...
DVJ Research Group
Jul 11, 20235 min read
How to involve employees in the development of your company
Within DVJ we distinguish between two types of innovation. Continuous innovation and radical innovation. Both are based upon different...
DVJ Research Group
Jul 3, 20233 min read
How to effectively connect with Gen Z on TikTok?
Gen Z, individuals born between 1996 and 2012, is the first generation that grew up entirely as digital natives. They live and breathe...
DVJ Research Group
Jun 26, 20237 min read
A new benchmark for recognizing radio ads
DVJ Insights, in collaboration with Audify, is introducing a new benchmark for the recognition of radio ads. This benchmark is based on...
DVJ Research Group
Jun 13, 20235 min read
How does online video-based advertising perform in reaching Millennials and Gen Z? Part II.
RESEARCH STUDY ON ATTENTION AND BRAND RECALL FOR SOCIAL REEL, SOCIAL FEED AND PRE-ROLL ADVERTISING Article by Mark Vroegrijk, Senior...
DVJ Research Group
Jun 5, 202310 min read
Employee care as a main building block of CSR – Consumer Point of View
Brand Growth Study Growth is for many companies a primary objective. All companies and people want to grow and therefore Brand Growth is...
DVJ Research Group
May 22, 20238 min read
Memory synergies in cross-media advertising
AN EXPLORATIVE STUDY ON THE IMPACT OF CROSS-MEDIA AD EXPOSURE ON BRAND RECALL Article by Mark Vroegrijk - Senior Methodologist In today’s...
DVJ Research Group
Mar 8, 20237 min read
The increased importance of social media in advertising
For many brands nowadays, social media platforms such as Facebook, Instagram and Twitter, play a considerable role in their advertising...
DVJ Research Group
Oct 18, 20193 min read
bottom of page