You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...

In the ever-evolving world of fast-moving consumer goods, staying relevant requires more than just maintaining a strong market...

It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...

Blog by Sarah Andrup Across Europe, there is a noticeable trend towards convenience-focused purchasing habits. In Germany, for example,...

ARD MEDIA is the advertising sales house for ARD, Germany's largest public broadcaster, and is responsible for the national marketing of...

Artificial intelligence (AI) has advanced rapidly, particularly in the development of large language models (LLMs) that can generate...

Enhancing clarity and authenticity for effective consumer engagement Blog by Tynke Broekens In the digital age, consumers are...

In this insightful interview with Dieter Deceuninck, Europe Head of Strategy, Insights and Analytics at Danone, we explore the...

AH Retail Media Services (AHRMS) is a division of Albert Heijn, the largest supermarket formula in the Netherlands, part of the global...

In today’s dynamic advertising landscape, companies are constantly seeking innovative ways to improve their ad testing processes. At DVJ...

Independer.nl is a leading Dutch platform established in 1999, aimed at enhancing comparison and transparency in consumer financial...

One of the most fascinating aspects of my work is that I get the opportunity to speak with a wide range of advertisers, giving me a...

Midsona AB is a leading company in the health and well-being sector, focusing on organic and natural products across the Nordics. With a...

We’ve all noticed it—whether managing finances or shopping for the latest fashion, the convenience of digital channels has become hard to...

Gasnetz Hamburg GmbH is a wholly owned company of the city of Hamburg. It manages the extensive natural gas infrastructure in Hamburg...

Time has always been humanity’s most precious and fleeting resource. The ancient Greeks had their own understanding of the idea of time...

Manutan is a leading family-owned company specialising in B2B e-commerce in Europe, emphasising specifically sustainable...

The importance of concept stimuli in innovation research Henry Ford famously stated: “If I had asked people what they wanted, they would...

Kleinanzeigen is Germany’s leading online classified ads platform, known for its agility and startup-like flexibility. With more than 36...

Mikael Olsson, CEO at Ridgeback Business Development, is a prominent entrepreneur and strategist, renowned for his work in business...