Reducing Friction in Online Shopping Shopping online should be easy. You find what you want, click a few buttons, and it’s on its way to...

New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...

AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...

You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...

We’ve all noticed it—whether managing finances or shopping for the latest fashion, the convenience of digital channels has become hard to...

We hosted the 8th edition of our annual Brand Growth event recently.  This year’s Brand Growth Event was a big success, sharing...

When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand...

Retail media is a big business. Within the very wide definition of what’s called Retail Media, leveraging the opportunity in the physical...

Pack testing is a vital tool for companies in the packaged goods sector, serving as a crucial step in understanding how consumers will...

Blog Roderik Sorbi – Account Director Every year DVJ Insights conducts expert interviews and questionnaires among CMOs and top marketers...

Learnings from a practice-academic cooperation Authors: Irina Aleksandrova, Tamara Fiorelli, Antonia Sophie Wirth, Eline Kortum, Sven...

CSR BRAND GROWTH STUDY AMONG MARKETERS AND CONSUMERS IN GERMANY CSR can be a powerful tool to establish the position of your brand in the...

New Opportunities for Brands Through Category Entry Points and Boosting Mental Market Share. Many companies are looking for ways to...

Consumer shopping behaviour is shifting into an online environment and so do many industries to keep up with the customer´s needs and...

Client's challenge Thinking about electronic products, you probably do not think immediately about sustainability. And that has to...

Client’s challenge Snacking has become immensely popular over recent years. Especially among those consumers who are tight for time. Home...

Client’s challenge In retail, FMCG producers are often pressured by retailers to introduce new products because their current products...

Client’s challenge Innovating packaging is nothing new in the FMCG industry. But how do brands know if the new packaging fits the brand,...

Client's challenge Brands invest a lot of resources on in-store communication. Point-of-sale (POS) is all about the Moment Of Truth and...