Tighter Competition Demands Better Preparation for Success In sports, competition is becoming increasingly intense, with athletes...

It's The Looks Stupid While inner values often take precedence over physical appearance—especially in the long run—it’s not a question of...

The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...

Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...

Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...

Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...

The importance of concept stimuli in innovation research Henry Ford famously stated: “If I had asked people what they wanted, they would...

For product or category managers navigating the competitive landscape, the experience can indeed feel like a balancing act, caught...

Innovation is a crucial driver for brand growth as it fosters differentiation and helps businesses stay competitive in a dynamic market....

Blog by Dennis Hulsebos The most groundbreaking innovations are those that drastically improve the tried and tested. This principle,...

A study on the role of the channel mix in shaping advertising impact By Mark Vroegrijk - Senior Specialist Data, Science & Analytics In...

A STUDY ON THE ROLE OF THE INSIGHT IN DRIVING INNOVATION ACCEPTANCE Article by Mark Vroegrijk - Senior Specialist Data, Science &...

Learnings from our Brand Growth Study Article by Lisette Kruizinga - de Vries This article discusses the findings from our Brand Growth...

A multi-country study on similarities and differences in consumers´ reception of new products Article by Mark Vroegrijk - Senior...

Understanding the impact of utilitarian and hedonic product value on buying intentions of innovations, with the mediation effect of...

Client’s challenge Companies sometimes face a drive to innovate. A particular product is doing really well, and the brand wants to...

Client’s challenge Podcasts have become more and more popular these last few years. The offer is therefore growing steadily, not just for...

Client’s challenge The business world is constantly changing; clients want more choice, there is a shift towards online and need for...

Client’s challenge Consumers don’t always feel like visiting a company in person, nor have the time, or the opportunity these days, to...

Client’s challenge Snacks, almost everyone eats them. From muesli- to energy bars and crackers. Nowadays, we are spoiled for choice....