Over the past months, I have heard these terms being used and misused in all kinds of situations. Without any doubt, these are important...

As many of you who have followed us over the past years know, we take it step by step to improve and succeed. One of which is having a...

“Besides being CEO of DVJ I am also on the board of SIRE . SIRE wants to make people aware of difficult matters, and stimulate debate and...

Last column of the year 2022 –  a year that is difficult to summarize in a few sentences and therefore, I will summarize it in a few...

Over the past years, we have been talking a lot about growth, both internally and in terms of growing our clients’ brands. What choices...

As is clearly confirmed in our own Brand Growth Study, (a yearly survey among European marketers, combined with vision interviews...

Recently, I have read a couple of interesting articles around attention in advertising. The reason why they are so interesting is because...

We share what we know with our clients. Why? Because we believe in the power of research. And providing insights to our clients that they...