The Explosion of Ideas "Everything that can be invented has already been invented."  This famous quote—although mistakenly attributed to...

New Year, All Change? Philip Kotler has long been a guiding voice in marketing, and his latest book, Redefining Retail, brings fresh...

Addressable TV as the key to personal attention

Gaining a competitive edge by identifying white spaces In a market where product differentiation is narrowing, competitors accelerate...

AI in retail. It’s the shiny new toy every marketer is desperate to flaunt. Today, algorithms and predictive analytics promise to...

As a market researcher, I’ve had the privilege of testing hundreds of ads before their campaigns go live. One of the recurring challenges...

Innovation Management with Jobs-to-be-done “ People don’t want a 1/4 inch drill; they want a 1/4 inch hole “. This famous quote by...

Optimised for a No-Go Consider a product manager tasked with launching a new product in a specific country. With a clear understanding of...

You know that moment when you’re in the supermarket, staring at a sea of cereal boxes, and—without fail—you grab the same one every time?...

It’s no secret that people on social platforms are not there for the ads. So why are we still making long ones? Marketers know better—at...

In today’s dynamic advertising landscape, companies are constantly seeking innovative ways to improve their ad testing processes. At DVJ...

One of the most fascinating aspects of my work is that I get the opportunity to speak with a wide range of advertisers, giving me a...

We’ve all noticed it—whether managing finances or shopping for the latest fashion, the convenience of digital channels has become hard to...

The importance of concept stimuli in innovation research Henry Ford famously stated: “If I had asked people what they wanted, they would...

We hosted the 8th edition of our annual Brand Growth event recently.  This year’s Brand Growth Event was a big success, sharing...

In today’s market research landscape, attending a conference without encountering a presentation on AI is akin to embarking on a quest...

The importance of setting prices optimally has evolved into a discipline applying advanced methods and solutions. The importance of...

When there are so many choices and options in choosing a brand in-store, it’s good for researchers to get a little help to understand...

For product or category managers navigating the competitive landscape, the experience can indeed feel like a balancing act, caught...

Retail media is a big business. Within the very wide definition of what’s called Retail Media, leveraging the opportunity in the physical...