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Campaign impact among B2B and B2C
Client’s challenge From the results of the Brand Growth Study , we know that the KPIs for B2B marketers are often slightly different than...
DVJ Research Group
Mar 3, 20213 min read

Out-of-home attention
Client’s challenge With the short attention span of consumers, it is a challenge for brands today to make their campaign messages stand...
DVJ Research Group
Feb 24, 20213 min read

The drivers of growth
Client’s challenge To ensure the continuation of your brand it is important to keep growing. Therefore, you need to know what your...
DVJ Research Group
Jan 13, 20213 min read

The growth of plant-based products
Client’s challenge Vegan food has become increasingly popular in recent years. Plant-based variations of your favourite meals, such as...
DVJ Research Group
Jan 6, 20213 min read

What are the growth opportunities within your domain?
Client’s challenge The world around us is constantly changing, and organisations are increasingly asking themselves in which domain they...
DVJ Research Group
Dec 21, 20202 min read

The strength of creatives
Client’s challenge A lot has been written (take Les Binet and Mark Ritson for instance) on the importance of creatives in realising...
DVJ Research Group
Nov 26, 20202 min read

How branded content continues to win
Client’s challenge Branded content has grown significantly in recent years. A possible explanation for this is the fact that people are...
DVJ Research Group
Nov 11, 20202 min read

The effectiveness of your campaign
Client’s challenge Campaigns in the non-profit sector are usually aimed at influencing social behaviour. Whether it is about stimulating...
DVJ Research Group
May 26, 20202 min read

Social advertising: Breaking through the clutter
Client’s challenge For many brands, social media platforms such as Facebook, Instagram and Twitter, play a major role in the advertising...
DVJ Research Group
May 11, 20203 min read

Impact of podcast advertising
Client’s challenge Podcasts are becoming increasingly popular. Next to the exciting stories, news updates and documentaries, podcasts...
DVJ Research Group
May 6, 20202 min read

What is the effect of branded content?
Client's challenge Investments made in branded content have been increasing in recent years. More and more often online and offline news...
DVJ Research Group
Mar 24, 20202 min read

Impact of a repositioning campaign on brand image
Client’s challenge The retail landscape is changing rapidly. Providers are disappearing and at the same time more and more online...
DVJ Research Group
Mar 4, 20202 min read

The first 10 seconds
Client's challenge A huge challenge that advertisers deal with is that consumers avoid commercials. Consumers are exposed to so many...
DVJ Research Group
Feb 25, 20202 min read

Realising the optimal always-on strategy
Client's challenges One of the biggest insurance companies in the Netherlands has the ambition to be visible throughout the year to...
DVJ Research Group
Feb 4, 20202 min read

Which media mix is most effective?
Client’s challenge One of the biggest advertisers in the Netherlands wants to know the impact of a recently launched campaign. The client...
DVJ Research Group
Jan 10, 20202 min read

Finding the best KPI for growth
Client's challenge Every brand wants to increase its turnover and grow its brand. But how do you find the KPI to focus on? Which KPI...
DVJ Research Group
Dec 10, 20192 min read

Choosing the best performing advertisement
Client's challenge One of the biggest electronics brands in the Netherlands was facing an important choice for the launch of a new...
DVJ Research Group
Dec 5, 20191 min read

Optimising your tv commercial
Client's challenge One of the biggest advertisers in the Netherlands wants to change their creative strategy. The creative agency is...
DVJ Research Group
Nov 1, 20192 min read

Expanding to New Markets: A Guide to Successful Entry into Subcategories
Client's challenge One of our clients is very successful within a specific subcategory. This subcategory makes up 50% of the total...
DVJ Research Group
Oct 25, 20191 min read

The increased importance of social media in advertising
For many brands nowadays, social media platforms such as Facebook, Instagram and Twitter, play a considerable role in their advertising...
DVJ Research Group
Oct 18, 20193 min read
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