A meta-analysis of almost 200 Christmas ads from Europe and the US from the past 4 years Article by Lisette Kruizinga - de Vries...

RESEARCH COMPLETED BY 300 BUSINESSES AND 1,000 EMPLOYEES It was once common for employers to arrange housing for their employees (think...

CSR BRAND GROWTH STUDY AMONG MARKETERS AND CONSUMERS IN THE UK In the UK, CSR isn’t just a trend—it’s a powerful tool, also for household...

CSR BRAND GROWTH STUDY AMONG MARKETERS AND CONSUMERS IN SWEDEN The practice of Corporate Social Responsibility (CSR) has become a...

CSR BRAND GROWTH STUDY AMONG MARKETERS AND CONSUMERS FOCUSED ON BANKING Corporate Social Responsibility (CSR) isn´t just a buzzword for...

DRIVERS OF ACCEPTANCE FOR RADICAL INNOVATIONS Article by Lisette Kruizinga – de Vries Innovations are a great source of growth Innovation...

A study on how the effectiveness of advertising campaigns depends don’t the number of channels involved By Mark Vroegrijk Senior...

Blog by Emilie Kjellerup With millions of users worldwide, particularly among the younger generation, TikTok has become a dominant force...

Gen Z, individuals born between 1996 and 2012, is the first generation that grew up entirely as digital natives. They live and breathe...

DVJ Insights, in collaboration with Audify, is introducing a new benchmark for the recognition of radio ads. This benchmark is based on...

RESEARCH STUDY ON ATTENTION AND BRAND RECALL FOR SOCIAL REEL, SOCIAL FEED AND PRE-ROLL ADVERTISING Article by Mark Vroegrijk, Senior...

Corporate Social Responsibility (CSR) is becoming increasingly important. We define it as doing something good for society, such as...

AN EXPLORATIVE STUDY ON THE IMPACT OF CROSS-MEDIA AD EXPOSURE ON BRAND RECALL Article by Mark Vroegrijk - Senior Methodologist In today’s...

We conducted research to better understand the perception of nuclear energy within the three European markets (the UK, Romania, and...

It is no secret that the cost of living has increased tremendously in recent months. Due to the war in Ukraine and the rising rates of...

“Traditional ways of measuring media fall short and make the planning of an ‘always on’ strategy difficult.” Traditional ways of...

Client’s challenge For many brands, Category Entry Points are an important tool for brand growth. Knowing what makes people think of the...

Client’s challenge At the final stages of the creative development process, a lot of decisions need to be made that can make or break the...

Client’s Challenge Our client, a global manufacturer in FMCG, sets annual ambitious growth goals for its candy/snacks portfolio. They...

Client’s challenge From the results of the Brand Growth Study , we know that the KPIs for B2B marketers are often slightly different than...